A logo is an emblem or device used as the badge of an
organisation. It should represent what the organisation
stands for and it should appeal to the target audience.
Logos can be critical for building and reinforcing the
company's identity. Logos often become symbols which reflect
the inner spirit of a company at a deep and unspoken level.
We at TopTurf are no exception and we don't pay mere lip
service. We believe very strongly in the strength of our
brand and what it stands for. We have developed from a sod
supplier to a multi-disciplinary 'greens' company offering a
seamless menu of greens services to a host of clients
locally and internationally.
The Humming bird is the brand character which we believe
best typifies our characteristics.
It is a busy, active bird, quick and alert and goes to
great lengths to properly carry out its pollinating role in
helping beautify the face of nature.
It is the only bird in the world able to fly backwards
thus traveling back and forth with the minimum of effort in
order to cover as much territory as possible without missing
a wing beat.
It is also known to be “quality conscious” in that it
does not obtain nectar from flowers willy-nilly, but only
from those worthy of its attention.
To this end, we have recoloured and remodeled this amazing
little bird. This redefinition is synonymous with our own
commitment to change for better and our 'gearing' directed
at delivering “the amazing experience."
We truly believe that the new logo will brighten our sign
writing, corporate stationery and also our attitudes and
relationships.
